The Rise of Generative AI in Marketing

Published On Wed Oct 16 2024

Generative AI Archives | AdExchanger

NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.

Meta is testing several new generative AI tools, including one that can animate static images and turn them into full-blown video ads.

Artificial Intelligence In Marketing | Sprout Social

Pixability Launches GenAI Contextual Segments (CGS) for YouTube

On Monday, Pixability announced the launch of a product called GenAI Contextual Segments (CGS), with a goal to reach specific audiences across a wider range of YouTube content.

Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.

As we lean heavily on AI tools to enhance content efficiency, we may have reached a tipping point where we are creating more content in service of media algorithms, rather than for the benefit of consumers and brands.

The Importance of Considering Ethical Implications in AI Development

Many marketers are eager to learn what generative artificial intelligence products can do for their brands. But before everyone gets too preoccupied with “could,” the Brandtech Group believes it’s time to consider the “should.”

The ethical implications of AI - Gates Cambridge

As AI eases one process, it creates new concerns around data privacy. And with more regulations like California’s AI safety bill surely coming soon, marketers need to stay on top of their ethics game.

While you may have been making strides in diversity, equity and inclusion, your AI journey has the power to derail and undermine your actions.

Staying Relevant in a World Filled with Political Ads

With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?

Publishers are in the business of selling their readers’ attention to advertisers. But in response to consumer preferences and regulatory pressure, publishers should reposition themselves as champions of data dignity.