The Rise of Factory: A Startup Story with Matan Grinberg

Published On Thu May 29 2025
The Rise of Factory: A Startup Story with Matan Grinberg

Just dropped an incredible episode with Matan Grinberg, founder of Factory

Based on what a lot of my friends in Silicon Valley have told me, it's like Devin... but it actually works. In the episode, we built a DocuSign clone in 15 minutes. No joke. It's incredible.

Why Factory stayed stealth for 2 years

While Devin got mega hyped, Factory quietly served enterprises, perfecting their "droids" (specialized AI agents) for real-world software development workflows.

Image: A Dialogic Future: The Human-AI Synergy in Programming

A Dialogic Future: The Human-AI Synergy in Programming

The hybrid approach that changes everything

Factory runs both locally AND in the cloud. Think: superpowers for you locally, superpowers for your team remotely. OpenAI's Codex promises this eventually - Factory delivers it today.

Live billion-dollar startup demo

Watched Matan build a fully functional DocuSign competitor from scratch using natural language. Upload docs, add signatures, email workflows - all working in 15 minutes.

Image: Hybrid Data Storage: Access Your Local ERP System via the Cloud

Hybrid Data Storage: Access Your Local ERP System via the Cloud

Beyond just coding

Factory's "droids" handle the full software lifecycle: planning, PRDs, design docs, coding, testing, maintenance. Most engineers spend less than 30% of time actually coding - Factory automates the rest.

Image: Learn How AI is Transforming Software Development

Learn How AI is Transforming Software Development

The future of software development

We're moving from "coding in IDEs" to "understanding constraints and delegating to AI." The center of gravity shifts from writing code to planning and testing AI output.

Enterprise-first strategy paying off

Started with big companies, now going GA at $40/month. PMs are using it to ship production PRs without bothering engineers. Game-changing for team dynamics.

Watch / listen:

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If you build or invest in software, this conversation is your playbook for the next 12 months of AI-powered dev work.

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