The Rise of Apple: Behind the Brief Overtake of Microsoft

Published On Thu Jun 13 2024
The Rise of Apple: Behind the Brief Overtake of Microsoft

Apple briefly overtook Microsoft as most valuable company after AI breakthrough

Apple recently made headlines by briefly surpassing Microsoft to become the most valuable company in the world. Despite this achievement, the Cupertino-based tech giant remains in close competition with Microsoft, with the latter currently holding a market cap of $3.28 trillion compared to Apple's $3.27 trillion valuation. The ongoing rivalry between the two companies is expected to continue as they vie for the top spot in the market.

Competition from NVIDIA

Another major player in the tech industry, NVIDIA, is also a key contender in the race, with a market cap hovering around the $3 trillion mark. NVIDIA made waves by overtaking Apple just ahead of the WWDC event, showcasing the fierce competition in the market.

Chart: Nvidia Sees Near-Record Jump in Market Cap | Statista

Apple's Rise to the Top

Apple's rapid ascension to the top position can be largely attributed to the innovations unveiled at WWDC 2024, particularly the introduction of Apple Intelligence (AI). This new technology integrates artificial intelligence directly into Apple devices, offering a range of new features and functionalities powered by AI capabilities.

One of the standout features of Apple Intelligence is its impact on the virtual assistant Siri, which now boasts enhanced AI capabilities for performing system-based actions such as retrieving specific information from emails or photos. These advancements promise to revolutionize the user experience and enhance device functionality.

Device Compatibility and Limitations

While Apple's latest innovations are impressive, not all iPhone users will have access to the full range of AI features without upgrading to the iPhone 15 Pro or iPhone 15 Pro Max, which are equipped with the new A17 Pro chip required to run these features. Devices like the iPhone 15 and iPhone 15 Plus, lacking the necessary hardware, will not support the advanced AI functionalities.

iPhone 15 Pro vs iPhone 14 Pro: Not a titanic difference - PhoneArena

Furthermore, the Apple Intelligence features will extend beyond iPhones to iPads and MacBooks, provided they are equipped with Apple Silicon (M-series chips) to support the new capabilities.

Partnerships and Collaborations

Apple's foray into AI represents a significant step forward for the company, bridging the gap with tech giants like Microsoft, Google, OpenAI, and NVIDIA in the AI landscape. Collaborations with industry leaders, such as OpenAI and potential future partnerships with Google, demonstrate Apple's commitment to advancing AI technologies and staying at the forefront of innovation.