The Rise of AI-generated Political Endorsement Memes

Published On Fri Nov 01 2024
The Rise of AI-generated Political Endorsement Memes

AI-generated political memes get 2.4M interactions in recent months ...

AI-generated images of fake Americans sharing political endorsements have received more than 2 million likes, comments, and shares on Facebook in the last four months, according to a new report released today.

Why it matters: Less than a week from the U.S. presidential election, AI-generated fake images, videos, and audio are flooding the internet — and threat actors have been actively using these tools to spread election disinformation and propaganda.

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Driving the news:

The Center for Countering Digital Hate released a report Thursday detailing their findings from studying 169 different AI-generated posts on Facebook.

Zoom in:

In one post that was still on Facebook on Wednesday, a military veteran is seen holding a folded American flag with a message that reads, "Veterans deserve better than being second to student loans."

AI Trump campaign image

The intrigue: Meta, which owns Facebook and Instagram, never promised to label all AI content, but they have said they'll label what their systems detected as AI-generated.

The big picture: Meta's annual developers conference last month was filled with announcements about the company's own AI-generated content plans, including tests of "content imagined for you by Meta AI that will appear in your Facebook and Instagram Feeds."

Yes, but: Many of the posts linked in the center's report have already been removed.

What they're saying: "User-generated corrections, they come far too late to deal with the vast majority of people who've been exposed to the disinformation," Imran Ahmed, CEO of the Center for Countering Digital Hate, told Axios.

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Threat level: Some pages sharing this content had administrators based in Morocco, Pakistan, and Indonesia, researchers found.

The other side: Meta did not immediately respond to a request for comment.

Go deeper: AI is already making it easier to spread election lies

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