The Return of Toys 'R' Us: Sora AI Technology in Advertising

Published On Thu Jun 27 2024
The Return of Toys 'R' Us: Sora AI Technology in Advertising

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Cloudy with light rain falling throughout the day. Expect heavy and torrential downpours at times. High temperatures reaching near 85F with light and variable winds. There is an 80% chance of rain.

Heavy Rain and Historic Flooding of Northwest Iowa, Southwest ...

There is a chance of a shower or two during the evening, followed by partly cloudy skies overnight. Low temperatures around 69F with light and variable winds. The chance of rain decreases to 30%.

Updated: June 27, 2024 @ 7:12 am

Toys 'R' Us Debuts the First Sora AI Commercial

Toys 'R' Us has recently unveiled its inaugural commercial using OpenAI’s video-to-text program, Sora. The internet's response to this launch has been mixed. The once-popular toy retailer, which shut down all its stores in 2018, began a limited return in 2022 by establishing over 400 outlets within Macy’s stores nationwide.

Toys'R'Us Studios and Native Foreign Use OpenAI's Sora to Narrate ...

In an attempt to resurrect its former prominence, Toys 'R' Us decided to create a cost-effective advertisement employing Sora AI technology. While some fans commended the initiative, a majority of social media users expressed dismay, labeling the commercial as a "fever dream" and "uncanny." One observer even remarked on the disconcerting appearance of the characters, while another, perhaps from the film industry, jokingly assured that human jobs are safe for the time being.