ChatGPT: Promises and Pitfalls of Generative AI
Incorporating ChatGPT, a form of generative artificial intelligence (AI), into technology has the potential to revolutionize industries across the board, from education and travel to real estate and marketing. This innovative technology allows for algorithms that can create new text, audio, video, code and images, but the use of ChatGPT has also been met with controversy and criticism.
Advantages of ChatGPT in Travel
The Expedia app is one example of how ChatGPT can greatly benefit the travel industry. In early April, the travel booking platform incorporated ChatGPT in its app on a beta test, allowing travelers to ask for information on travel and destination options in natural, spoken English. For instance, travelers can ask for itinerary recommendations such as, "I want to spend two nights in Paris. How do I get there from London, and which are the hotels near the train station?" The app can then provide detailed instructions on taking the Eurostar train from London’s St Pancras International station to Gare du Nord station in Paris, and suggest several hotel options near the Paris train station. The discussion is saved as a potential trip in the app to help travelers organize their plans.
Pitfalls and Controversies of ChatGPT
Despite the many benefits of generative AI, the use of ChatGPT has also attracted controversy. One major criticism is the potential for copyright disputes and defamation claims. Additionally, there is a concern over job loss as the use of ChatGPT may replace human jobs in areas such as customer service and content creation.
Another concern is the creation of false and realistic images. Recently, shockingly realistic AI-generated images have emerged, making it difficult to discern between real and fake photos. One example is an AI-generated image of Pope Francis wearing a white puffer jacket and a bejeweled crucifix. Another is the AI-generated images of Singaporean scenes created by AI image creator Midjourney, which are so convincing that it is difficult to tell which are fake.
Conclusion
The potential of ChatGPT is vast, but it is important to be aware of the possible controversies and pitfalls that come with its use. As with any new technology, it is important to weigh the benefits against the risks and to approach its implementation with caution.
