Meta to expand AI image generation offerings for ads | Technology News
Meta Platforms, the parent company of Facebook and Instagram, announced on Tuesday that it is enhancing its generative AI ads products. The company is introducing tools that can automatically create variations of images and add text overlays to them.
The new tool, set to launch in a test format initially, will not include watermarks that are typically applied by the social media giant to all images generated by its user-facing Meta AI assistant. This move is considered a crucial safety feature by Meta executives, as mentioned during a recent press conference.
Key Insights from Meta's Head of Monetization
John Hegeman, the head of monetization at Meta, stated that the company is still in the process of determining how labeling will function for ads. Guidelines regarding this aspect are expected to be shared by the time the tool is rolled out globally, which is anticipated to be towards the end of this year.
This latest development comes as Meta continues its significant investments in building and supporting generative AI models. The company aims to persuade advertisers that automating the creative aspects of their campaigns can lead to more effective results.
Noteworthy, Google, another prominent player in the digital advertising space, also expanded its AI ads tools earlier this year. Google revealed that ads created through its tools would feature labels utilizing the SynthID watermarking technology developed by its AI research lab, DeepMind.
Enhancements in Image and Text Generation
Meta's image generation tool allows advertisers to upload product images and generate various versions by adjusting orientations or showcasing products in different settings. Furthermore, the company is broadening its text-generation capabilities for headlines and key selling points. Advertisers will also have the option to overlay text directly onto the generated images.
In the near future, Meta will introduce a feature enabling advertisers to input text prompts that can be utilized to customize the image variations. However, similar to previous generative AI tools, advertisers in regulated sectors like politics will be prohibited from using these products.
While many advertisers have embraced AI ads tools for automated campaign placements, there remains some hesitancy towards newer generative AI tools. Concerns have been raised by some brands regarding the use of uploaded images by tech companies to enhance models, potentially leading to unauthorized usage of logos or intellectual property in generated content.
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