The Future of Travel Agents: AI Assistant by Go There Travel

Go There Travel unveils AI travel assistant search widget

Go There Travel, a startup founded by Ian Champness, has recently announced the launch of a customised AI Travel Assistant search widget. This innovative tool is designed to revolutionize the way travel agents assist their clients by integrating it directly into their websites.

According to Champness, the impact of Generative AI in the travel industry is undeniable. He stated, “The effect of Generative AI in the holiday search, planning, and pre-booking process is unstoppable.” The AI Travel Assistant has been developed as a Software as a Service (SaaS) solution specifically tailored for the UK travel agent sector.

Benefits of AI in Travel

AI technology is already proving to be beneficial in various aspects of the travel industry. Champness highlighted that while larger travel companies are leveraging AI for administrative tasks, some smaller players may view it as a potential threat. He emphasized that consumers can use AI chat bots to receive instant recommendations for destinations, accommodations, and itineraries worldwide.

Champness proposed a synergistic approach, suggesting that combining the capabilities of AI with the expertise of a travel agent can lead to a win-win solution. By integrating the AI Travel Assistant search widget with Open AI’s Chat, travel agents can expect better-qualified inquiries and pre-qualified leads.

Opportunity in AI Integration

Integrating the AI Travel Assistant into their operations can transform the perceived threat of AI into an opportunity for travel agents. This tool empowers users to articulate their holiday preferences effectively, allowing agents to offer tailored recommendations efficiently.

Furthermore, Go There Travel encourages travel agents to test the AI search widget for free to provide valuable feedback on its functionality and effectiveness.

In a separate development, Chris North, CEO of The Big Golf company, has joined Go There Travel in a non-executive capacity. Champness expressed his excitement about North’s addition to the team, citing his industry experience and network as valuable assets for the company.

Stay informed with the latest updates on travel industry advancements and innovations by following Go There Travel's progress in integrating AI technology to enhance customer experiences.