Samsung is likely to ditch Gemini AI for Perplexity- Details ...
Over the years, Samsung's relationship with Google has strengthened, particularly in the realm of AI support. Beginning with the Galaxy S24 series, both tech giants collaborated to introduce innovative features such as Circle to Search and other customized functionalities. These enhancements have played a crucial role in making flagship Samsung devices more intelligent and user-friendly.
Transition to Perplexity
However, the upcoming Galaxy S26 series may witness a significant shift as Samsung considers parting ways with Google to forge a new alliance with Perplexity. This transition could mean that Galaxy S26 users will no longer have access to Gemini AI but will instead experience cloud-based AI features from Perplexity. This move aligns with a broader trend in the industry, as other smartphone brands like Motorola are also opting to switch from Gemini to Perplexity. Motorola, for instance, has reportedly decided to partner with Perplexity for its Razr series.
In the wake of the antitrust case involving Google and the U.S. Department of Justice (DOJ), concerns have been raised regarding Google's alleged monopolistic practices aimed at maintaining its dominance in the market by stifling competition. Such practices include imposing Google services as the default choice and promoting Gemini AI as the default assistant on phones. In response to these concerns, brands like Samsung and Motorola are exploring partnerships with Perplexity to introduce more diversity and competition in the AI space.
Partnership with Perplexity
According to a report by Bloomberg, Samsung is on the verge of partnering with Perplexity to integrate the latter's AI search technology into its upcoming Galaxy models. This collaboration could potentially position Perplexity AI as the default or prominent assistant option for Samsung devices, signaling a significant departure from the previous reliance on Gemini AI. There are also indications that Samsung may incorporate Perplexity technology into its Bixby assistant, offering users an alternative to Gemini AI.
Aside from the AI partnership, rumors suggest that Samsung is working on a new "AI-infused" operating system in conjunction with Perplexity. This collaboration may also involve a substantial investment from Samsung, potentially making it one of the major investors in Perplexity. Such a partnership is poised to benefit both companies, paving the way for a mutually rewarding relationship.
Future Outlook
While the transition from Gemini to Perplexity seems imminent, Samsung has yet to make an official announcement regarding this strategic shift. It is anticipated that the decision may not be finalized until the beginning of 2026, leaving users and tech enthusiasts eager to witness the evolution of Samsung's AI-powered features and integration in the coming months.
For the latest updates on Samsung products and features, you can check out the latest offerings for the Samsung Galaxy S25 Edge here.
