Questions from the audience
Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others. A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.
Strategic Leveraging of LinkedIn
We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
Measuring Reputation and AI Answers
Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers. More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
AI-Assisted Writing for PR
LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”
AI Personalization at Iberia
Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.
Industry Updates
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
Actionable Takeaways
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
Marketing Success Story
Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution.
About Chief Marketer
Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping 1.1 million readers. We are a one-stop “power portal” for marketers that brings together ideas and perspectives from the industry at large.
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