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Google search rankings correlate with ChatGPT mentions: study
According to a new study published by digital marketing agency Seer Interactive, Google rankings and brand mentions in ChatGPT's AI-generated answers seem to have a correlation. Brands aiming to enhance their discoverability in Large Language Models (LLMs) are advised to optimize for these models, considering it as a new frontier that differs slightly from traditional organic search optimization.
While backlinks and content variety did not show significant correlation, the study revealed that Google rankings played a significant role in achieving brand mentions. Authors Christina Blake and Nick Haigler conducted the study by running 10,000 questions from finance and SaaS industries through OpenAI's GPT4o API to identify triggers for brand mentions. However, it's essential to remember that correlation does not necessarily imply causation.
About the study
The study focused on understanding the relationship between Google search rankings and brand mentions in AI-generated answers. While search rankings do influence mentions in LLMs, the study suggests that other factors such as public relations, partnerships, and on-page strategies also play a crucial role. This indicates that there are additional areas that require further exploration in the quest to enhance brand visibility in AI-generated answers.
Zoom out
Similar studies have also found a correlation between search rankings and visibility in AI-generated answers. For instance, a recent analysis by Botify and DemandSphere revealed that 75% of Google AI Overview links are sourced from the top 12 organic rankings.
To learn more about the study, you can visit the Seer Interactive website.
