OpenAI Could Challenge Google and Perplexity With AI-Powered Search: Reports
Already top of mind in the red-hot artificial intelligence space, OpenAI could be working on an AI-powered search engine to challenge tech titan Google, as well as the web-savvy AI tool Perplexity.
Rumors and Leaks
The first hints of OpenAI's potential search engine surfaced in February, when The Information reported that OpenAI was developing a search app aimed at Google's core competency. This move, if true, would mark a significant departure from the company's current arrangement with Microsoft to use Bing to give ChatGPT access to the web. Bing leverages retrieval-augmented generation (RAG) to enhance responses, giving it an edge in terms of information currency.
Recent leaks from insiders in the AI space suggest that OpenAI could be gearing up to announce a new search engine. Speculations arose from new domain name records originating from chatgpt.com, hinting at a potential event hosted by OpenAI to unveil this new capability.
Insider Insights
The future of content search through AI-powered tools is evolving rapidly. According to well-known AI leaker Jimmy Apples, OpenAI may also be testing additional features or AI models. The potential ChatGPT search engine could offer faster responses and robust summarization capabilities, revolutionizing the search experience.
Further investigation by Twitter user Ashutosh Shrivastava revealed that OpenAI had been actively working on a new subdomain named search.chatgpt.com, indicating ongoing development of a search functionality within the organization.
According to well-known AI leaker Jimmy Apples, OpenAI may also be testing additional features or AI models.
The Future of AI-Powered Search
Should OpenAI launch a native GPT-powered search engine, it would directly challenge Google Search's dominance in the online information retrieval space. This move would also overshadow Perplexity's current leadership in the niche area of AI-powered search engines.
Companies like Perplexity have already combined AI and search with great success. However, OpenAI's entry into this arena could disrupt the status quo and usher in a new era of AI-powered search engines.
Potential Impact
Marketing platform Semrush estimates that there are staggering numbers of Google searches conducted every minute, highlighting the massive scale of the search engine market. With the potential launch of an OpenAI search engine, the landscape of online information retrieval could undergo a significant transformation.
In a recent podcast, OpenAI chief Sam Altman hinted at the organization's interest in reimagining web search, emphasizing the unexplored potential at the intersection of large language models (LLMs) and search functionality.
While there has been no official confirmation from OpenAI regarding the development of a search engine, the enthusiasm of its founders and the mounting evidence point towards a potential game-changing move in the realm of AI-powered search.
