Snapchat Partners With Google to Deploy My AI Powered by Gemini
Google claims that ever since Gemini was deployed on My AI, Snapchat saw 2.5X engagement in the US. Snapchat has partnered with Google Cloud to bring the capabilities of its artificial intelligence (AI) model Gemini to My AI. This strategic partnership has allowed the social media platform to add computer vision capabilities as well as improve the processing of text, audio, and code.
The Partnership Details
As per the Mountain View-based tech giant, Snapchat's My AI is utilizing Gemini AI models available on Vertex AI. The media-focused social media platform was also launched on Google Cloud in 2011. In a press release, Google Cloud explained the details of the partnership. The integration of Gemini to My AI was done earlier this year, even though the announcement comes now.
Enhanced Capabilities
With this integration, My AI is not only getting basic generative AI capabilities, but also enhanced capabilities in processing text, audio, image, video, and code. Users can now send an audio file or an image to the AI and ask queries about it. Snapchat CEO Evan Spiegel highlighted that users can send the chatbot an image of various snacks and ask it to identify the healthiest option. In real-world scenarios, users can use this capability to let the chatbot translate a street sign when traveling in a foreign country. Similarly, it will also be able to respond to queries from a video file as well.
Increased Engagement
Currently, all Snapchat users can use My AI, however, Plus subscribers have access to additional features such as image generation and AI-powered edits. Google claims that ever since Gemini started powering My AI, the platform has witnessed a 2.5X increase in engagement in the US. Before Gemini, the chatbot was powered by OpenAI's GPT models.
Gemini at Work
At the Gemini at Work digital event, Google Cloud also showcased other new clients which have onboarded its AI models to power new experiences. Some of them include Volkswagen US, Warner Bros. Discovery, Bell Canada, Best Buy, Telecom Italia, and more.
