Shutterstock Rebrands with AI-Powered Creative Tools and Fresh Identity
After more than two decades of fuelling award-winning campaigns and powering some of the world's most influential work, Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal ingredient brands need to make their work more effective. This rebrand marks Shutterstock's strategic evolution as a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work. In addition, the company is solidifying its position as a premier partner for businesses, creatives and brand leaders looking to achieve real business impact leveraging Shutterstock's multi-media creative content, professional studio production, emerging advertising channels like GIPHY, data licensing and AI solutions.
The Evolution of Shutterstock
"For more than twenty years, Shutterstock has been the engine behind countless creative successes across entertainment, tech, finance, healthcare and essentially every major professional industry," said Shutterstock's vice president of brand strategy, Allison Sitzman. "This rebrand is about showcasing our breadth, depth and the full power of our platform to empower brands and creators to meet and exceed the demands of modern storytelling. Our new identity reflects our commitment to delivering fast, agile and highly effective creative solutions at any scale."
Shutterstock fuels great work by deeply understanding what brands and creators need to succeed. With a brand portfolio that delivers everything customers need to build, create and distribute compelling work at any scale, the company is also doubling down on its commitment to providing high-quality fuel to accelerate impact through Shutterstock Content, Shutterstock Studios, and Shutterstock AI Solutions. The company's offerings are strategically designed to help creative business leaders produce impactful stories faster and more efficiently, either independently or co-created with Shutterstock support.
Latest Offerings
Shutterstock's latest impact-focused suite of offerings includes:
- Unlimited downloads subscription: Shutterstock has begun the rollout of a game-changing addition to its Content suite. Designed for individual users, the Unlimited downloads subscription offers a value-driven solution that makes it significantly easier for creators to build impactful work.
- Generative AI Pro: Designed specifically for business use, this offering enhances Shutterstock's full suite of enterprise AI capabilities, enabling the creation of photorealistic, stylised, or conceptual visuals at 4K resolution.
- AI Data Licensing: For companies looking to build and fine tune AI models, Shutterstock provides one of the largest rights-cleared multimodal datasets and metadata.
- Scalable, End-to-end Creative Content Production: Shutterstock has set a new standard in creative production offering brands and agencies a streamlined, end-to-end model built for speed, scale, and impactful storytelling.
- GIPHY Ads: As part of Shutterstock's family of brands, GIPHY adds to the company's portfolio of offerings designed to fuel the entire creative ecosystem.
Meeting Customer Needs
Across industries, organisations are increasingly looking for ways to generate content, custom creative, and distribute campaigns at speed and scale. Shutterstock's AI-powered suite enables teams to bring these elements together in a single, streamlined workflow - accelerating time-to-market while maintaining brand consistency.
"The future of storytelling demands speed and intelligence to compete in a highly saturated market, and businesses that effectively solve for this outperform competitors across every meaningful metric, from customer engagement to revenue growth and more," said Aimee Egan, chief enterprise officer at Shutterstock.
Forward-looking Vision
As Shutterstock enters a new chapter, its refreshed brand identity also reflects a forward-looking vision grounded in innovation, trust and impact. With advanced AI tools and a wide range of content and services, Shutterstock helps today's creative leaders move faster and adapt in real time, maximising storytelling. From global campaigns to everyday content needs, Shutterstock remains a key partner that fuels great work, empowering creatives to stay ahead in a constantly evolving industry.
The launch of this rebrand follows the announcement earlier this year that Shutterstock and Getty Images have entered into a definitive merger agreement to combine in a merger of equals transaction, creating a premier visual content company. Until the deal closes, subject to the satisfaction of customary closing conditions, both companies continue to operate independently, business as usual, and Shutterstock remains focused on driving storytelling innovation and providing solutions for today's creative business leaders.
