Meta AI Access On Ray-Ban Glasses Expands Europe | Silicon UK
Meta has expanded access to its AI assistant in more European countries, for users of its Ray-Ban smart glasses. Meta Platforms has opened up access to its AI assistant on its Ray-Ban Meta glasses in seven more European markets. In a blog post on Wednesday, Meta confirmed the expansion to Germany, Austria, Belgium, Denmark, Norway, Sweden, and Finland. People in these countries can now interact with Meta AI using their voice to get answers to general questions.
Expansion in Europe
Meta AI initially launched in the US in 2023. Subsequently, the Meta AI chatbot was introduced in the UK in October 2024, with France, Italy, Ireland, and Spain following suit in November 2024. 
However, Meta faced challenges in Europe. In June 2024, it announced a delay in the launch of its AI tools due to privacy concerns raised by users and a privacy group. In July 2024, Meta decided to withhold its multimodal Llama AI model from the European Union, citing regulatory uncertainties in the region. 
Real-Time AI Features
Despite the initial hurdles, Meta was among the first tech companies to introduce real-time AI features on its smart glasses. In December 2024, users in the US and Canada participating in the early access program could download "live AI" to the wearable smart glasses. This feature enabled users to engage in continuous voice conversations with Meta's chatbot and perform real-time language translations between English and Spanish, French, or Italian. 
Users could seamlessly interact with the Meta AI chatbot without the need for a prompt, allowing for uninterrupted conversations, follow-up questions, or topic changes. Additionally, a live video feature enabled users to seek real-time information from Meta AI based on their surroundings.
Further Expansion in Europe
In March 2025, Meta introduced its AI technology in Europe, further solidifying its presence in the region. The company has now extended Meta AI access on Ray-Ban Meta Glasses to additional European markets, including Germany, Austria, Belgium, Denmark, Norway, Sweden, and Finland.
