Salesforce Makes a Big Move with New AI Hub in London

Published On Fri Jun 07 2024
Salesforce Makes a Big Move with New AI Hub in London

US software giant Salesforce to open AI centre in London

US-based software giant Salesforce has unveiled its plans to establish an Artificial Intelligence (AI) hub in London. This initiative is part of Salesforce's commitment to invest a substantial sum of four billion dollars (£3.1bn) in AI advancements in the United Kingdom within the next five years.

AI Centre Location and Purpose

The AI centre will be situated in the Blue Fin Building in Southwark, south London. It is designed to serve as an innovation space where industry experts and businesses can collaborate to drive AI innovation forward.

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Significance of the Centre

Salesforce, renowned for its customer relationship management software, is shifting its focus towards AI technologies due to their increasing prevalence in everyday life. The company believes that AI has the potential to significantly boost the growth of UK businesses, projecting the UK AI market to exceed one trillion dollars by 2035.

Salesforce's UK and Ireland chief executive, Zahra Bahrololoumi, emphasized the importance of collaborative efforts among industry experts to overcome challenges and develop innovative AI solutions. By establishing its primary AI centre in London, Salesforce aims to demonstrate its commitment to supporting customers and partners in leveraging the benefits of AI responsibly.

Support from London Officials

Deputy mayor of London for business and growth, Howard Dawber, commended Salesforce's decision to launch the UK AI centre in London. He highlighted the city's increasingly prominent role as a hub for AI businesses and welcomed the opportunity for industry experts to collaborate and innovate within the new centre. Dawber also emphasized the importance of providing training to Londoners to access future job opportunities and contribute to economic growth.

London Tech Week and Industry Recognition

The announcement coincides with the upcoming London Tech Week, a significant event that showcases London and the broader UK as thriving technology hubs. Industry experts, including Janet Coyle from Grow London at London and Partners, acknowledge London's progress in AI research and its ambition to lead in AI development in Europe.

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