SAG-AFTRA Backs Scarlett Johansson in AI Voice Controversy

SAG-AFTRA Stands with Scarlett Johansson in ChatGPT Dispute

SAG-AFTRA, the renowned union representing thousands of actors and media professionals, has come forward to support actress Scarlett Johansson in a recent controversy surrounding ChatGPT's new voiced artificial intelligence assistant.

Union Support for Johansson

SAG-AFTRA, representing approximately 160,000 professionals in the entertainment industry, has been a leading voice in advocating for the protection of members in relation to AI usage. Last year, the union reached an agreement with the Alliance of Motion Picture and Television Producers to establish guidelines for AI utilization. The deal ensures that union members can provide consent and receive compensation when generative AI replicates their likeness.

Scarlett Johansson ChatGPT voice controversy reveals

Johansson's Position

Scarlett Johansson revealed that OpenAI CEO Sam Altman had approached her about voicing an AI assistant, a proposal she declined. Despite this, OpenAI went ahead and released a demo of its “Sky” voice assistance, featuring it in the new AI model, GPT-4o. Johansson expressed shock and disbelief upon hearing the released demo, emphasizing the uncanny resemblance to her own voice that even her close friends and news outlets couldn't differentiate.

Union Advocacy for AI Protections

Johansson has taken legal action, requesting OpenAI to remove the “Sky” voice. She emphasized the importance of transparency and legislative measures to safeguard individual rights in the era of deepfakes and identity protection.

Scarlett Johansson AI controversy takes turn as agent says another

OpenAI's Response

OpenAI has maintained that the “Sky” voice isn't an imitation of Johansson but rather a different actress using her natural voice. The dispute continues as Johansson and SAG-AFTRA seek resolution and clarity regarding the AI technology and its implications on individual rights and likeness.