OpenAI Goes After Search With New GPT Features
OpenAI is testing a prototype of new artificial intelligence (AI) search features that may later be integrated into its chatbot, ChatGPT. Dubbed SearchGPT, the prototype is being launched to a small group of users and publishers. After receiving their feedback, OpenAI plans to integrate the best features into ChatGPT, the company said in a press release.
Enhancing Search Experience
OpenAI said in the release that the prototype is “designed to combine the strength of our AI models with information from the web to give you fast and timely answers with clear and relevant sources.” According to the release, finding answers on the web can be a challenging task, often requiring multiple attempts to get relevant results. By enhancing the conversational capabilities of their models with real-time information from the web, OpenAI aims to make the search process faster and easier for users.
Key Features of SearchGPT
SearchGPT will respond to questions quickly and directly, provide up-to-date information from the web, and supply links to relevant sources. Additionally, it will enable users to ask follow-up questions and build shared context with each query, as mentioned in the release.
Partnership with Publishers
OpenAI is collaborating with publishers and creators to help users discover high-quality content by prominently citing and linking to them in searches. The company is also offering publishers a way to manage their appearance in SearchGPT and sharing insights on how they can engage effectively with AI search products.
AI in Search Industry
This announcement from OpenAI comes at a time when companies are leveraging AI to enhance search experiences and provide alternatives to existing search engines. For instance, Google has been using AI since 2001 to improve search and expanded its AI focus in 2017 with the launch of the Google AI division. Other AI-powered search engine startups like Perplexity are also making significant strides in this space.
