Google expands Gemini model, Search as AI rivals encroach ...
As generative AI rivals start to erode its longtime control of search, Google on Tuesday introduced new capabilities across its software stack and expanded its Gemini models, including adding more AI features to Google Search.
"We are in the stage of AI where decades of research are becoming reality," said Sundar Pichai, Google's CEO, during the keynote presentation at Google I/O, the tech giant's annual developer conference.
Revamped AI Search Service
Chief among the updates Google showcased at the conference is a revamp of its AI search service. This move appears motivated by the early success of competitors such as OpenAI and Perplexity in making inroads into Google's longtime dominance in search.
After testing AI Mode in Search earlier this year, Google said it is now rolling it out in the U.S., which means that a new AI Mode tab will now appear in Search and in the search bar in the Google app.
Enhanced AI Features
Google is also bringing a custom version of its Gemini 2.5 model into Search for AI Overviews in the U.S. Users can also get deeper and more thorough responses with AI Mode with Deep Search.
In addition, Google will bring the capabilities of its multimodal agent Project Astra into Search. This means that users can talk back and forth with Search about what they see in real time with their camera.
Google's search-generative AI hybrid AI Overviews is also now available in over 200 countries and territories, the cloud provider said.
Enterprise Transformation
For enterprises, especially those that want to use SEO, they would need to transform their strategies. Some enterprises might need to partner with Google to determine what a marketing strategy and SEO strategy mean in the era of AI Overviews.
Future Implications
Google's fast-paced innovation in search has considerable potential, and products that emerge will be useful in research and for enterprises and consumers. However, questions remain regarding accuracy and the direction of Search in the future.
Google envisions Gemini as a personal assistant and a "world model" that can plan and imagine new experiences like the human brain. The vendor plans to transform the Gemini app into a universal AI assistant.
New Capabilities in Workspace
Google also introduced new image and video generation models, along with additional features in Workspace, such as real-time speech translation in Meet and smart replies in Gmail.
With these advancements, Google is thoroughly embedding AI technology into all aspects of its offerings, from consumer products to enterprise solutions and Search.
Conclusion
Enterprises leveraging Google's tech stack can benefit from tested and validated AI models and features, providing a solid foundation for their own innovations and deployments in the AI space.
Furthermore, Google's introduction of a new AI subscription plan, AI Ultra, offers enterprises access to a wide range of AI capabilities for a monthly fee, enabling them to stay ahead in the AI landscape.
