Meta Leads AI Search Revolution Against GOOGLE Dominance
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One of the biggest shifts you’re going to see is Meta’s recent reorientation around building an AI-powered search engine. As the owner of Facebook, Instagram, WhatsApp, Messenger and other social networks, Meta’s desire to use its Meta AI to power an AI search engine is significant. It’s a strong signal that Meta is aiming to change how we search and interact with the world around us in the moment.
Meta's Search Engine Initiative
Meta’s decision to build its own search engine stems from a place of need, with the company now dependent on GOOGLE Search and Microsoft’s Bing for services that it has relied on for years. Meta AI’s ability to provide updates on news, sports and stocks is partly thanks to these internet giants, which were the scaffolding that allowed Meta to build its services. Meta’s decision to use Reuters’ data to enrich its responses with concise news reports reflects its dedication to providing valuable, real-time information for its users. However, Meta’s leap towards independence is a definite sign that it wants to phase out its reliance on other search engines.
The Impact of Meta's AI-Powered Search Engines
The internet is littered with articles about how GOOGLE Search results have gotten worse and worse. Alongside the advent of generative AI, users are flocking to use ChatGPT and Perplexity for search. Meta’s pivot depends on them staying there. By beefing up Meta AI search, Meta not only hopes to keep search internal, they also hope to create a more cohesive experience for the user – even as people complain about how invasive the Meta AI search bar is.
Revolutionizing the Digital Space
Meta’s bid for search independence is all at once sprawling and precise. For at least eight months, the Meta search team has been indexing websites and structuring databases, a process that in some ways recalls the earliest days of web crawlers, which Meta AI secretly released in July to seed data collection for the search engine. The tactic, mirrored by OpenAI when it trained ChatGPT, demonstrates the care and ingenuity it requires to feed an AI search engine with diverse and sprawling data sets.
The Changing Landscape
On the maths side, GOOGLE has spent decades refining its algorithms and search techniques for ranking and relevancy. Its advances in machine learning and ARPUs (average revenue per user) for ads have set the gold standard for user experience across search and internet browsing. But Meta is now coming down from the IBM lab to copy GOOGLE’s genes and make many other companies that rank technology, from dauntless startups to big blue banks, GOOGLE’s cousins, not merely its clones or its offspring.
The Era of AI Search
It’s another sign that the digital universe is about to change. We used to call it GOOGLE and the World Wide Web, but odds are that soon it will be called something else. That’s because Meta is working on its own search engine. The move is part of a larger trend, as the biggest and most profitable tech companies try to remain at the cutting edge of technological innovation and branch out into new spaces.
Conclusion
GOOGLE, for example, remains by far the most important search engine, with about 92 per cent of the total search market, according to the research firm Statista. Yet Meta’s work developing its own search algorithms shows the vulnerability of sure bets. AI search is here. And it’s going to change everything.
