Revolutionizing Content Creation: RHEI's AI Platform Made

RHEI Unveils Made AI Platform Offering Support Tools for Creators

Vancouver-based RHEI has introduced an AI platform named Made, which includes tools crafted to assist creators in refining the focus of their content strategies and engaging with fans in more meaningful ways. The platform is described as providing support staff functions with "emotional intelligence" tailored for creators and artists.

AI Agents for Content Analysis and Audience Engagement

Made features the AI agent "Milo," designed to help creators analyze and identify opportunities for content creation. Another agent, "Zara," focuses on audience development and engagement by leveraging AI to discover insights that can benefit internet creators. This tool is particularly useful for creators with smaller followings on platforms like YouTube and social media, as long as their audience engagement remains high.

Empowering Artists with Data and Content Marketing Capabilities

CEO Shahrzad Rafati highlights that the Made tools are intended to provide individual artists access to advanced data and content marketing capabilities, augmenting their creative work rather than replacing it. The goal is to enhance artists' effectiveness in reaching their audiences.

"Made signifies a new approach to creativity and innovation," Rafati explains. "The sophisticated foundational models and intelligence of our agents have already surpassed human capabilities. Our AI agents are equipped with complex algorithms to enhance the creative process and connectivity with creators."

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Utilizing Proprietary Data for Enhanced Performance

The Made platform relies on RHEI's 5 petabytes of proprietary data. Previously recognized as Broadband TV and BBTV, RHEI collaborates with creators on content distribution, marketing, and brand partnerships.

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RHEI's Chief Strategy and Product Officer, Lewis Ball, emphasizes the unique predictive and proactive nature of the AI agents within Made. These agents are skillfully integrated into creators' daily routines, offering personalized intelligence and effortless interaction.