R/GA rolls out AI Search Optimization platform amidst evolving AI search landscape
Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!
R/GA has introduced a new proprietary AI Search Optimization (ASO) Platform, marking the first product from its newly established AI Products practice. The initiative is backed by a $50 million Innovation Fund, aimed at developing tools to address the evolving needs of global clients. The ASO Platform is designed to provide brands with real-time visibility into their presence across emerging AI search tools.
Addressing the AI Search Landscape
The platform offers brands health checks and insights to maintain competitiveness in AI-driven discovery. Early sector-wide health checks have revealed a divide in industries adapting to AI search, with some sectors struggling with low visibility. The ASO Platform assists brands in understanding and influencing AI search results, offering insights to optimize their AI presence.
The platform is powered by AI-enabled analytics agents and Large Language Models (LLMs). These technologies are becoming increasingly important as AI platforms such as Google Gemini, Open AI, Perplexity, Claude, and Deepseek deliver instant answers rather than traditional keyword-based search listings. Over 34% of Google queries now include AI-generated overviews, posing challenges to traditional SEO tools.
Gartner has projected a 25% decline in traditional search engine volume by 2026, with AI search platforms expected to gain market share. Research from Bain indicates that 80% of consumers rely on 'zero-click' results for at least 40% of their searches, highlighting the growing importance of AI-driven search solutions.
Comprehensive Suite of Tools
R/GA's platform offers real-time tracking, benchmarking, sentiment analysis, competitive benchmarking, and strategy recommendations for AI search performance. This comprehensive suite of tools aims to provide brands with the necessary insights to navigate the shifting search landscape.
Global CTO at R/GA, Nick Coronges, said: "As part of our Innovation Fund, we're investing in creating new products and solutions for our global clients that address emerging needs. The R/GA AI Search Optimization Platform is the first in a suite of AI tools we are developing to accelerate value creation for our clients."
Director of Marketing Sciences at R/GA, Marc Williamson, said: "R/GA's AI Search Optimization Platform provides us with actionable insights as we partner with brands to optimize and refine their visibility across emerging AI search tools."
Learn how to elevate the customer experience with insights from 8,000+ global consumers in Klaviyo's latest report. Find out more here.
Mi3 is designed to be different in its conversations bridging consumer trends, brands, marketing, agencies, media, CX, martech, e-comm and adtech. Learn more...
Already a member? Login here
