Meta updates Leads and Sales campaign setup flow to prioritize AI...
Meta has made significant updates to the campaign setup for Leads and Sales campaigns, streamlining the process for advertisers by eliminating the need to choose a setup. This change emphasizes AI-driven targeting with Advantage+ options that are now enabled by default. While manual targeting is still an option, it is now less prominently featured in the interface.
When creating new campaigns, users will be greeted with a message stating, "You no longer need to choose a campaign setup," signaling Meta's shift towards leveraging AI to enhance campaign performance through automatic activation of Advantage+ options.
Continued Emphasis on AI in Ad Targeting
Meta's recent update underscores the platform's commitment to AI-driven ad targeting while also providing advertisers with the flexibility of manual targeting for more precise audience control.
For advertisers who prefer manual audience targeting, the update introduces a revised workflow that may require familiarizing themselves with the new process. By default, all Advantage+ options are now activated, encouraging advertisers to leverage AI for campaign optimization.
Despite the ease of AI-driven targeting, advertisers seeking more granular control over their audience targeting can still access manual options. By following the necessary steps within the ad set level, advertisers can switch to manual targeting and fine-tune their audience parameters accordingly.
It's essential for advertisers to be mindful of the default settings that may allow Meta's AI to broaden targeting parameters beyond what was initially set. This ensures that campaigns align with the desired audience targeting objectives set by advertisers.
The Ultimate Guide to Meta Ads Targeting - Jon Loomer Digital
In conclusion, Meta's updated campaign setup flow reflects the platform's strategic focus on AI-driven targeting while maintaining support for manual audience targeting options. By automatically enabling Advantage+ options and promoting AI-driven optimizations, Meta aims to enhance campaign performance and efficiency for advertisers.
Made with ❤️ by Optimization Up
