Next '25 highlights: Financial services | Google Cloud Blog
Google Cloud Next '25 brought the future of technology to Las Vegas from April 9-11. For the financial services industry, the Mandalay Bay Convention Center was abuzz with discussions centered on transformation fueled by artificial intelligence. The clear message across our press announcements, sessions, spotlights, and demos was that AI, especially generative AI and intelligent agents, is no longer on the horizon but actively reshaping banking, insurance, payments, and capital markets.
Leading institutions shared how they are using Google Cloud's capabilities – from AI platforms like Vertex AI and Gemini to data analytics, secure infrastructure, and tools like Agentspace – to enhance customer experiences, drive operational efficiency, manage risk, modernize data estates, and unlock new avenues for growth.
Driving core business functions:
The breakout session, "AI agents: Driving results in financial services," featuring USAA, Intuit, and Coinbase, focused on how these companies are driving significant change with AI agents. 
Part of Intuit’s story surrounds a new collaboration we announced together to make tax prep easier for millions of TurboTax customers this tax season with Google Cloud AI. We also recommend checking out "Delivering business value in the new agentic era," which shares strategies from customers like Deutsche Bank for maximizing gen AI value.
The data-driven C-suite:
The session, "Lead with insights in the age of disruption," addressed the critical shift towards data-driven leadership in today's disruptive business environment. The session provided business decision-makers with key insights and strategies to effectively leverage data, moving it beyond a back-office function to become central to informed decision-making and the achievement of a competitive edge.
The journey to 10x productivity:
We announced a new partnership with United Wholesale Mortgage to modernize the mortgage lending process with Google Cloud AI. 
During the session, “UWM AI-Powered Mortgage Story,” United Wholesale Mortgage (UWM) shared its impressive results, including doubling of underwriter productivity within nine months. The session detailed how UWM is utilizing Vertex AI, Gemini Flash, and BigQuery to streamline the mortgage process for brokers and homebuyers, offering a compelling vision for the future of home financing driven by AI, including agentic experiences.
Transforming internal workflows:
In the session, “Commerzbank transforms internal workflows with Gemini and Vertex AI,” the leading European financial institution detailed its journey to streamline financial advisory workflows, achieving significant reductions in documentation time and boosting productivity.
Accelerating development:
One of our most popular sessions with PayPal, “Accelerate your software development lifecycle with agents,” explored how multi-agent platforms streamline code review, testing, and deployment, freeing developers for innovation.
Unlocking agent capabilities:
The demo, "Unlock the power of Agentspace for financial institutions," showcased how this enterprise-grade platform helps solve information overload with multimodal search, personalized answers, content generation, and workflow automation.
