JetBlue, United Launch 'Blue Sky' Partnership
JetBlue Airways and United Airlines announced a new collaboration named "Blue Sky" that will bring reciprocal benefits to their loyalty programs. These benefits include priority boarding and complimentary access to preferred seats. This partnership comes after recent negotiations between the two carriers, as reported by Reuters.
JetBlue President Marty St. George hinted at the upcoming announcement during the company's first-quarter earnings call, stating that they were close to finalizing a deal. As part of this collaboration, JetBlue will offer United access to slots at JFK International Airport, fulfilling a long-standing request from United CEO Scott Kirby. In return, the airlines will exchange flight timings at Newark Liberty International Airport, one of United's key hubs.
JetBlue had been exploring partnership opportunities since 2023 when a judge ruled against its Northeast Alliance with American Airlines, citing concerns about potential price increases for consumers. Subsequent attempts to merge with Spirit Airlines were abandoned after regulatory challenges.
Despite the positive partnership news, JetBlue's shares saw a decline in recent trading, while United's shares experienced a slight increase. Both airlines have faced challenges in the market, with JetBlue's stock losing around 35% of its value and United's stock down nearly 20% in the current year.
Sources:
1. JetBlue and United Partnership Talks
2. FAA Limits Flights at Newark Airport
3. JetBlue and Spirit Airlines Merger Termination
4. JetBlue and United Announce Blue Sky
5. Reuters - Exclusive: JetBlue negotiates partnership with United Airlines
