Dotdash Meredith strikes deal to provide content for OpenAI and its ChatGPT
Des Moines-tied Dotdash Meredith has reached an agreement with OpenAI to contribute content from its publications and websites for use in the ChatGPT artificial intelligence system. This collaboration will allow OpenAI to access content from over 40 titles, including People, Better Homes & Gardens, Investopedia, and The Spruce, to enhance AI training and information retrieval capabilities.
Partnership with OpenAI
OpenAI's Chief Operating Officer, Brad Lightcap, expressed excitement about the partnership, emphasizing the value of incorporating Dotdash Meredith's trusted brands into the ChatGPT platform. This collaboration aims to drive innovation in the publishing and marketing sectors. The agreement includes provisions for proper attribution and links back to Dotdash Meredith, the largest online and print publisher in the nation.
Monetization and Attribution
Dotdash Meredith stands to benefit financially from this partnership with OpenAI. Through the agreement, the company will receive compensation for the use of its content. CEO Neil Vogel emphasized the importance of fair compensation and attribution for content creators in the era of AI-powered platforms.
Enhancing D/Cipher Product
Additionally, the partnership will enhance Dotdash Meredith's D/Cipher product, which enables targeted content delivery to consumers without relying on cookies. By leveraging OpenAI's models, D/Cipher aims to improve ad targeting precision and efficacy, offering an innovative solution for advertisers to engage with their target audience.
Industry Impact
This collaboration follows similar agreements between OpenAI and other media companies like The Financial Times, Politico, and the Associated Press. Such partnerships signal a shift towards fair compensation for content providers in the AI-driven digital landscape.
Reuters contributed to this article.
