Meta is paying the celebrity faces behind its AI chatbots as much as $5 million
Meta recently unveiled its AI assistant feature, which showcases the likenesses of various celebrities. Among the stars lending their faces to Meta's chatbots are Kendall Jenner and MrBeast, each embodying different personalities within the AI realm.
Celebrity Collaborations
One undisclosed top creator reportedly earned a staggering $5 million for just six hours of work, as revealed by a report from The Information.
Mark Zuckerberg introduced the AI assistants during Meta's Connect event, showcasing 28 new chatbots with distinct personalities, utilizing the images of various celebrities such as Kendall Jenner and Tom Brady. For instance, Kendall Jenner's likeness is transformed into Billie, a caring big sister figure offering advice to users, while Tom Brady takes on the persona of Bru, engaging users in sports-related debates.
High-Priced Partnerships
Meta has not hesitated to invest heavily in these partnerships, with reports suggesting payments exceeding $1 million to secure the celebrities' likenesses. The company's willingness to pay top dollar for prominent figures underscores the value placed on these collaborations.
While the AI assistants currently operate on a text-based platform, Meta's announcement video includes clips of the celebrities embodying their AI characters, adding a personal touch to the virtual interactions.
Future Prospects
In an interview with Zuckerberg, the importance of AI celebrities is highlighted, with plans to further explore this concept in the coming year. However, considerations around brand safety remain crucial to ensure that celebrities are comfortable with how their images are utilized in the AI realm.
Alongside the AI assistant feature, Meta also rolled out AI stickers, though this feature has faced criticism due to users creating controversial and inappropriate content. Despite this, Meta's innovative strides in the AI space continue to push boundaries and spark conversations.
For more details, you can refer to the original article from Business Insider.
