Meta's Strategy Revealed: Using Brazilians' Data to Train AI

Published On Wed Sep 04 2024
Meta's Strategy Revealed: Using Brazilians' Data to Train AI

Meta to inform Brazilians how it uses their personal data to train AI

Social media giant Meta Platforms will inform Brazilians how it intends to use their personal data to train generative artificial intelligence (AI), it said on Tuesday, following a demand from the country’s data protection watchdog.

Usage of Generative AI Results in Higher Cloud Spending

Disclosure of Personal Data Usage

Instagram post won't stop Meta from using content for AI training

Meta’s users in Brazil will receive the warnings starting on Tuesday by email and notifications on Facebook and Instagram, and will be able to reject the use of their data by the firm to train generative AI, it said in a statement.

Suspension of Privacy Policy

Brazil’s National Data Protection Authority (ANPD) in July suspended Meta’s new privacy policy over the use of personal data to train AI, but overturned this last Friday saying Meta had agreed to issue the disclosures.

Temporary Suspension of Generative AI Tools

In July, Meta also actively suspended the use of generative AI tools in Brazil, which included tools used to create popular AI-made stickers for messaging platform WhatsApp. Brazil is WhatsApp’s second-largest customer base. At the time, Meta said it had decided to suspend the tools while it was in talks with ANPD to address the authority’s doubts over its use of generative AI.

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