Meta's Next Big Move: Launching a Stand-Alone AI App

Published On Fri Feb 28 2025
Meta's Next Big Move: Launching a Stand-Alone AI App

Meta plans stand-alone AI app: report

Meta is set to introduce a new artificial intelligence app to its existing lineup of stand-alone offerings, which currently includes popular platforms like Instagram, Facebook, and WhatsApp. According to a report by CNBC, Meta is facing stiff competition from industry rivals such as Amazon, OpenAI, Google, and Microsoft in the development of AI technologies.

AI Integration in Meta Platforms

Since the launch of its AI chatbot in 2023, Meta has been gradually incorporating AI technology into its various platforms. The introduction of a stand-alone AI app aligns with Meta CEO Mark Zuckerberg's vision of creating the most widely used AI assistant globally.

Meta Platforms (META) to Release New Standalone AI App - TipRanks.com

Debut of Standalone AI App

Reports from CNBC suggest that Meta is planning to unveil the stand-alone AI app by the middle of this year. OpenAI CEO Sam Altman reacted to the news by alluding to the possibility of his company developing a social app in response.

Paid Subscription Tier for AI Platform

In addition to the standalone AI app, Meta is also considering testing a paid subscription model for its AI platform. This revenue-generating strategy is similar to the approach adopted by OpenAI with its ChatGPT platform.

Meta's Vision for AI

During an earnings call, CEO Mark Zuckerberg expressed optimism about the widespread adoption of a highly intelligent and personalized AI assistant by over 1 billion users. Zuckerberg believes that Meta AI has the potential to become the leading AI assistant in the market.

Meta AI has plans to make (copy) a standalone AI app.

Competition from DeepSeek

Meta's attention has also been drawn to the emergence of a cost-effective AI model by Chinese startup DeepSeek. This development has led Meta to establish dedicated teams to evaluate and potentially integrate these innovations into its own Llama AI models.

Overall, Meta's foray into enhancing its AI capabilities reflects the ongoing competition and innovation in the tech industry, with the company aiming to solidify its position as a leader in artificial intelligence.