Meta Is Changing AI Labels After It Marks Real Photos As AI
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Meta is changing the labels it applies to social media posts suspected to have been generated using AI tools. The Facebook, Instagram, Threads, and WhatsApp parent company said its new label will show “AI Info” alongside a post, where it used to say “Made with AI.”
It’s making these changes in part because the company’s detection systems were labeling images with minor modifications as having been “Made with AI,” causing some artists to call out the approach.
AI Info Label Update
In one high-profile example, former White House photographer Pete Souza told TechCrunch that cropping tools seem to be adding info to the images, and that information was alerting Meta’s AI detectors.
Meta said it wants to strike a balance between fast-moving technology and its responsibility to help users understand what its systems show in their feeds. "While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we're updating the 'Made with AI' label to 'AI info' across our apps, which people can click for more information," the company said in a statement.
Concerns Over Misinformation
Meta’s changing approach shows the speed at which AI technologies are spreading across the web, making it more difficult for people to distinguish what is truly real anymore. That’s particularly worrying ahead of the 2024 US presidential election in November when people acting in bad faith are expected to boost their efforts to spread misinformation and confuse voters.
Google researchers published a report last month, underscoring this point, with the Financial Times reporting that AI-creations of politicians and celebs are by far the most popular uses for this tech by people with nefarious intentions.
Industry Response
Tech firms have tried to respond to the threat publicly. OpenAI earlier this year said it had changed social media disinformation campaigns tied to Russia, China, Iran, and Israel, which were each being powered by its AI tools. Apple recently announced last month that it will add metadata to label images regardless of whether they’re being altered, edited, or created using AI.
Still, it seems the tech is moving much faster than companies’ ability to identify it. A new term, “slop,” has become increasingly popular to describe the increasing flood of posts produced using AI.
Meanwhile, tech firms including Google have contributed to the problem with new tech like its AI Overview summaries for search, which were caught spreading racist conspiracy theories and dangerous health advice.
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