Meta Announces Image Animation and Video Expansion Tools at Advertising Week
Meta has announced some new ad updates at Advertising Week, including AI video animation tools, expanded creator collaboration options, additional Collections promotion features, and more.
First off, Meta’s adding in new AI creative options, with “Image Animation,” which will enable you to animate your still image assets. Meta’s Image Animation process will enable you to add moving elements to your static images, based on text prompts.
As explained by Meta:
“For the first time, you can generate video creative from your single static image without any existing video assets on Instagram Reels. Early advertisers’ feedback has been positive, as Image Animation helps them overcome limited resources and provide a longer shelf life on ad creative.”It could be a good way to create more engaging promotions. With experimentation and refinement, it could be an easy way to incorporate more video into your strategy.
Expanding Video Assets
Meta is also expanding its testing of AI-based “Video Expansion”, which enables advertisers to extend their video assets into different formats. Meta has been working with variations of this for over a year, and now, more brands will be able to access full video creation capacity within its expansion options.
Collections Ads Enhancements
Meta is also adding more to its Collections ads, with brands now able to integrate creator content into their Collections promotions.
“This new format allows advertisers to upload a creator image or video as a “hero” asset for collections ads in Ads Manager. The collections ad will then have a partnership ads dual header helping further engage audiences by tapping into the authenticity of creator content.”
The updated Collections ads will feature both the brand and creator handles, with product images powered by your businesses’ Advantage+ Catalog. This will help to showcase your products to each influencer’s audience and maximize interest.
Partnership Ads Hub
Meta is testing the ability to add a creator testimonial to a partnership ad, while also consolidating partnership ads tools into a single page within Ads Manager, called “Partnership Ads Hub”. The integrated overview will help you manage your partner promotions effectively.
Enhanced Video Opportunities
On another front, Meta’s coming video tab will facilitate more opportunities for advertisers to reach users. With the diversity of ad formats enabled through this experience, you can focus on telling your brand’s story and reaching the right audience.
“With this change on Facebook, advertisers will continue to benefit from our AI-enabled investments in ad delivery and ranking models, which helps us better show the most relevant ads to each person. With a diversity of ad formats enabled through this experience, you can focus on telling your brand’s story and we’ll help get it to the person most interested in your ad to drive the business outcomes you care about.”
Meta's focus on video at Advertising Week aligns well with the fact that video takes up a significant portion of all user time spent on Facebook and Instagram. With AI tools making it easier to create animated content, there's more opportunity to tap into this for your own promotions.
While it may not be perfect every time, Meta’s various video updates present a chance to produce strong results in your advertising efforts.
