Meta has faced backlash after deleting the accounts of AI characters that were independently deployed on its platform.
Meta's AI Profiles Are Indistinguishable From Terrible Spam That Took Over Facebook
Meta recently deleted the accounts of AI characters that were causing concern among users. These accounts were linked to an article on 404media.co.
Meta shuts down its AI character accounts after user outcry
The decision to delete the AI character accounts came after significant backlash from users, as reported by NBC News.
Meta deletes all AI character profiles on Facebook, Insta after backlash | Mashable
Following the uproar, Meta took action and removed all AI character profiles on Facebook and Instagram, according to Mashable.
Meta had initially introduced 28 social AI characters, including virtual versions of celebrities like Naomi Osaka and Paris Hilton, alongside the launch of the AI conversation assistant 'Meta AI' in September 2023.
The company later discontinued its celebrity AI characters in July 2024 and introduced AI Studio, allowing users to create and share their own AI characters on Meta's social media platforms.
Despite the initial lack of attention towards Meta's AI characters, an interview with Meta's vice president of generative AI products in the Financial Times sparked increased interest in the AI profiles.
One particular AI character named 'Liv,' created as a 'proud black queer mom,' gained significant attention after a conversation screenshot was shared on Bluesky by Karen Atia.
Concerns regarding diversity, representation, and authenticity of the AI characters were raised across various platforms, prompting Meta to take action.
In response to the user backlash, Meta explained that the AI character accounts were part of early experiments and were managed by humans. However, a bug affecting users' ability to block these AI accounts led to their removal.
Although Meta has removed its AI characters, user-generated AI chatbots still remain on the platform.
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