Meta Halts AI Launch in Europe Due to Privacy Issues

Published On Thu Jun 20 2024
Meta Halts AI Launch in Europe Due to Privacy Issues

Meta 'disappointed' to pause its AI plans in the EU | News...

Meta, formerly known as Facebook, has announced a delay in its plans to launch Meta AI in the European Union. This decision comes after the tech giant's access to users' public data in the EU was restricted, leading to concerns about the quality of the user experience.

Privacy Concerns and Regulatory Request

The Irish Data Protection Commission (DPC) raised privacy concerns regarding Meta's use of personal data from users to train its AI models. As a response to the DPC's request, Meta has decided to pause its efforts to train its large language models in the EU using public Facebook and Instagram data.

Meta clarified that it would only utilize content that users have chosen to make public and assured that private messages or content from accounts of Europeans under the age of 18 would not be used for training its AI models.

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Temporary Hold on Meta AI in Europe

In a blog post published on 14 June, Meta expressed its disappointment with the regulatory request, considering it a setback for European innovation. The company emphasized the necessity of local information for providing a satisfactory user experience and hence decided to put its AI plans in Europe on hold.

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Despite the pause, Meta remains confident that its approach aligns with European laws and regulations, asserting that transparency is a key priority in its operations compared to industry counterparts.

Continued Collaboration and Innovation

While addressing the DPC's concerns, Meta affirmed its commitment to collaborating with regulatory authorities to ensure compliance and deliver innovative AI solutions to users in Europe. The company is working on upgrades to its AI offerings, including new generative AI tools for its advertising suite.

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Recently announced improvements to Meta's advertising suite, featuring new messaging tools and AI capabilities, are currently being tested in selected regions in the Asia-Pacific (APAC) area.

Global Reach of Meta's Language Model

Meta's language model is currently available to users in various countries, including Australia, Canada, Ghana, Jamaica, and others. The company aims to provide a consistent level of AI innovation worldwide, addressing specific requests from regulatory bodies and ensuring compliance with regional regulations.

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