Meta cracks down on explicit ads for 'AI girlfriends'

Published On Mon May 06 2024
Meta cracks down on explicit ads for 'AI girlfriends'

Social media platforms under scrutiny

Social media platforms including Facebook, Instagram, and Messenger, owned by Meta, have come under fire for displaying over 29,000 explicit ads promoting 'AI girlfriends.' These ads have raised concerns due to their sexually suggestive content and potential exposure in work environments, as revealed in a recent Wired investigation.

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Meta's response to violating ads

Meta swiftly took action following the discovery of these explicit ads. The company removed the offensive material from its platforms in response to the report, which highlighted the presence of AI-generated pictures of scantily clad women and sexually explicit chatbots. This crackdown came after it was found that more than 29,000 advertisements for "AI girlfriend" chatbots were circulating on Meta's platforms, with over 50% of them being labeled as "NSFW."

Implications of AI chatbots

While the concept of AI companions is not new, the proliferation of AI chatbots has made interacting with such software more accessible. Reports suggest a growing interest among online users in having digital companions, thanks to advancements in AI technology.

Meta's advertising policies

Meta spokesperson Ryan Daniels emphasized the company's commitment to removing violating ads promptly. The firm continues to refine its systems for detecting and addressing ads that violate its policies, including those featuring adult content. Wired reported that some of the ads were still running even after Meta was contacted about them.

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Continuous improvement and enforcement

Meta remains vigilant in reviewing and enhancing its strategies to combat instances of non-compliance with its policies. The company is dedicated to preventing the circulation of ads that contain pornographic material or sexually explicit content, as outlined in its advertising guidelines.

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