Nigerian regulator flags 'misleading' health ads on Meta platforms
The Advertising Regulatory Council of Nigeria (ARCON) has expressed concerns over the increasing number of advertisements that are promoting unverified health claims on Meta’s platforms, Facebook and Instagram. The council raised these concerns in a statement released by the Federal Ministry of Information and National Orientation.
Health Risks to Nigerians
According to ARCON, these advertisements are making spurious claims about treating various ailments without any clinical or scientific evidence to back them up. The council warned that such misleading ads could pose serious health risks to the people of Nigeria.
Violation of Regulations
ARCON pointed out that these ads were not submitted to or approved by the Advertising Standards Panel as required by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022. The council also called out Meta, the parent company of Facebook, for taking advantage of the lax oversight on online media platforms.
Unsubstantiated Claims
The advertising regulator emphasized that the products being advertised have no certification from relevant government agencies and may not be safe for consumption. Some of the flagged advertisements include products that claim to cure conditions like high blood pressure, diabetes, and infections, as well as offering anti-aging and weight loss benefits.
Previous Scrutiny
This is not the first time Meta has come under fire for its advertising practices in Nigeria. In a previous incident in 2022, ARCON filed a lawsuit against Meta Platforms Incorporated, the parent company of Facebook, Instagram, and WhatsApp, along with its local agent, AT3 Resources Limited. The lawsuit alleged that Meta was unlawfully publishing and exposing ads targeting the Nigerian market without proper vetting and approval, in violation of Nigeria’s advertising laws.
ARCON sought sanctions and penalties amounting to ₦30 billion, citing the company's contribution to a loss of revenue for the Federal Government. The council remains committed to combating unethical and irresponsible advertising practices in the country.
Commitment to Enforcement
Dr. Olalekan Fadolapo, ARCON’s Director-General, has assured the Nigerian public that the council will take necessary actions to penalize individuals and organizations responsible for these unauthorized advertisements.
For more information, you can visit the ARCON website.
