OpenAI's New Search Feature Can Kill Google Search?
Every innovation in the fast-paced AI landscape triggers waves of excitement, but OpenAI’s latest announcement has caused a ruckus beyond. The company has made available the first publicly visible prototype of its Search feature, direct to ChatGPT, initially to paid users. And that changes everything? Not because it will merely add search capabilities but because that might be the shake-up Google has been waiting for in its long-held monopoly on search.
What makes OpenAI’s search different is the reliance on licensed content from a list of media partners, which is starkly different from other AI models. For instance, most AI platforms have faced legal cases because of copyright violations; hence, OpenAI has chosen a safer and smarter approach. Additionally, OpenAI holds a first-mover advantage in generative AI with ChatGPT, so its move into internet search seems poised to disrupt Google’s business model.
In the hours after OpenAI announced the update to its 3.7 million followers on X (formerly Twitter), the post quickly amassed close to two million.
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OpenAI New Search Feature Generates a Lot of Buzz, Not Even Google’s AI Could Ignore.
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