Is ChatGPT the Next Google in Search Activity? [Infographic]

Is ChatGPT Catching Google on Search Activity? [Infographic]

Is Google at risk of losing its online discovery crown to ChatGPT? Well, not yet. According to an overview of online search traffic by the team at Visual Capitalist, ChatGPT still lags far behind Google by a significant margin. Despite Google incorporating its own AI answers, it may still be able to fend off rising competition from ChatGPT and maintain its place as king of the heap.

Web Summit 2025 Data Insights

Based on data presented by NP Digital at Web Summit 2025, Google leads the way in overall web search activity, facilitating approximately 13.7 billion searches per day. Instagram follows in second place with 6.5 billion daily searches. Interestingly, Snapchat and LinkedIn also rank high for daily search activity, surpassing Facebook, Microsoft’s Bing, and Pinterest.

I would have assumed that Facebook would see more search activity than Snapchat, but NP Digital notes that data has been sourced from multiple sources, which could indicate variances in tracking processes. Regardless, the key takeaway is that ChatGPT still has a long way to go to become the primary search engine. However, its growth is notable, and as more people engage with AI chatbots, it is increasingly becoming a habitual search process.