Behind the Numbers: an EMARKETER Podcast | Podcast on Spotify
On today’s podcast episode, we delve into the upcoming trends in the streaming world: predicting the dominant platform, the impact of "content tiers" on viewer behavior and subscriptions, and the challenge of maintaining viewership for high-profile events like awards shows and Presidential debates.
Join the insightful conversation featuring Director of Podcasts and host Marcus Johnson, Senior Editor Daniel Konstantinovic, and Vice President Paul Verna. You can listen to the podcast on various platforms and watch it on YouTube and Spotify.
For sponsorship opportunities, please reach out to us at [email protected]. For more information, visit our website at https://www.emarketer.com/advertise/. If you have any questions or simply want to say hello, drop us a line at [email protected].
Episodes Recap:
March 14 - 31 min
Discover how Mint Mobile differentiated itself before partnering with celebrity Ryan Reynolds and the valuable lessons learned on their journey to becoming a billion-dollar company.
March 12 - 16 min
Explore the success factors of malls, consumer trends affecting mall visits, and the recent acquisitions by IKEA and Walmart in the retail space.
March 11 - 17 min
Insights on GenAI engagement, teenagers' social media habits, and the evolving landscape of digital gaming.
March 10 - 23 min
Analyzing the changes in Netflix viewership, the rise of ad-supported streaming platforms, and the emergence of a lesser-known social media player capturing American users' attention.
March 7 - 26 min
Understanding tariffs, their implications on retailers, and strategic preparations for potential impacts.
March 5 - 23 min
Amazon's evolving strategies, challenges in physical retail, and the growth of its advertising business dissected in this episode.
For full episode transcripts, visit here.
March 3 - 21 min
Deep dive into how GenAI is revolutionizing the customer shopping journey, the role of AI agents, and maintaining brand communication in an AI-centric world.
