Accelerating AI: Google Introduces The Ironwood Chip - The Future ...
This development is part of Google’s long-term investment in AI technology, presenting a viable alternative to Nvidia’s dominant chips in the market. Google’s tensor processing units (TPUs), accessible through the company’s cloud services, provide a competitive edge by streamlining AI model development and operational costs.
The Ironwood chip, introduced at a recent cloud conference, is optimized for running AI applications, known as inference tasks, working in massive groups of up to 9,216 chips. These advancements consolidate previous chip designs while increasing memory capacity, making them ideal for modern AI challenges.
Performance Efficiency
Amin Vahdat, Google’s Vice President, emphasized that inference computing’s importance is rapidly increasing. Ironwood chips offer twice the performance efficiency compared to last year’s Trillium chips. While the specific manufacturer of these chips remains undisclosed, the integration of the Ironwood chip into Google’s Gemini AI models is notable.
Revolut is setting its sights on a new battleground — the lucrative world of rewards credit cards — in a direct challenge to giants like American Express and Barclaycard. The UK-based fintech, now with over 50 million users worldwide, is quietly working on a suite of credit cards powered by its proprietary RevPoints system.
Rewards Credit Cards
According to insiders familiar with the project, the upcoming cards will be tailored to Revolut’s various subscription tiers, offering users a fresh way to rack up and spend rewards. It marks another ambitious step in Revolut’s rapid expansion beyond digital banking — a strategy that already includes trading, crypto, insurance, and soon, mortgages and private banking.
Revolut introduced RevPoints last July, letting users earn points on debit card purchases. So far, points can be redeemed for gift cards from big names like Apple and Amazon, or converted 1:1 into airline miles. But with a new credit card in play, Revolut appears ready to scale that system into a full-fledged loyalty ecosystem.
Challenging Legacy Players
The move brings Revolut into an arena long dominated by legacy players. American Express and Barclaycard rule the rewards space in the UK with established ecosystems like Amex points and Avios. Fintech disruption here has been slower than in other areas — Yonder, one of the few challengers, has just 30,000 users and focuses on perks with local businesses rather than flight deals.
Revolut’s global reach and brand recognition give it an edge in taking this challenge mainstream. The key question now: is how it will differentiate in a crowded, loyalty-heavy market.
Expansion Plans
The credit card is just one piece of a bigger puzzle. In January, Sifted revealed that Revolut is developing a premium private banking service aimed at high-net-worth individuals, complete with investment tools and personalized wealth advice. Also in the pipeline: an AI-powered money assistant and a mortgage offering, both expected to launch later this year.
With its reward card ambitions, Revolut isn’t just adding another product — it’s signaling a broader intention to rival traditional banks on every front, including where they’ve historically held the advantage: customer loyalty.
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