Google introduces new AI-backed features to transform shopping experience
People shop across Google more than a billion times a day to do things like virtually try on clothes before they buy, shop what they see with Lens, and research prices. Google has been using its advances in AI to make shopping on the platform even easier, and now, the company is introducing a transformed Google Shopping — rebuilt from the ground up with AI.
AI-powered Google Shopping
The company has paired the 45 billion product listings in Google's Shopping Graph with Gemini models to transform the online shopping experience with a new, personalized shopping home, which is rolling out over the coming weeks. The new Google Shopping experience uses AI to intelligently show the most relevant products, helping to speed up and simplify your research. You'll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs.
Personalized Shopping Feed
Shopping is personal, and that's why the new Google Shopping homepage has a personalized feed to inspire you with shoppable products and videos based on your preferences. Google Shopping allows you to pick up right where you left off the last time, enabling you to continue your shopping journey seamlessly.
If you ever want to update or turn off your personalized results, you can easily manage your preferences by going to the Google Shopping menu and tapping "Shopping preferences" at the bottom of the page.
Enhanced Shopping Experience
In addition to personalized feeds, the new Google Shopping also includes deal-finding tools like price comparison, price insights, and price tracking throughout. There is a dedicated and personalized deals page where you can browse deals tailored for you. By clicking the “Deals” link at the top of your page, you can explore various offers available.
Moreover, the new Google Shopping experience incorporates virtual try-on features powered by generative AI and AR shopping tools, helping you shop more confidently and efficiently.
Google Shopping aims to provide a one-stop shopping destination where you can access products from every store in one place. The platform continues to develop more ways for brands to connect directly with shoppers, whether through assistive experiences like AI shopping or rich product listing ads.
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