Google Removes Gemini from Main App to Boost Downloads of New AI App
Google announced today the removal of its assistant de artificial intelligence Gemini from the main search app for iOS devices, directing users to a standalone app. The strategic shift aims to strengthen direct competition with other AI chatbots like Chat GPT, Claude, and Perplexity, although it may impact the current reach of the service.
New Paths for Gemini
iOS users were notified of the change via email, with instructions to download the Gemini app from the App Store. The new app offers advanced features such as voice chat through Gemini Live, integration with other services, and more. Google (Search, YouTube, Maps, and Gmail), as well as features for trip planning and image creation.
The standalone version of Gemini supports text, voice, and camera interactions while maintaining all the capabilities previously available in the main app. Google also reinforced to users the importance of checking the answers provided by the assistant, recognizing that technology can still make mistakes.
Customers interested in premium features can upgrade to Gemini Advanced through the new app, where the Google One AI Premium plan is available as an in-app purchase.
Impacts and Challenges of Change
When trying to access Gemini through the main Google app, users will now be met with a screen informing them that they need to download the new app. This decision represents a risky gamble for the company, considering that many users may be hesitant to download an additional app.
Google's strategy prioritizes agility in launching new AI features, allowing for more frequent updates through the dedicated app. However, experts point out that the change could result in a significant reduction in Gemini usage, as some users may not make the transition.
The move to a standalone app reflects Google's growing focus on building its presence in the AI assistant market, even if it means temporarily sacrificing some of its current user base.
Future Perspectives
Google’s decision highlights a larger trend in the technology market, where companies are looking to create dedicated ecosystems for their AI solutions. This move could indicate future, more specialized developments for Gemini.
The success of this strategy will depend on Google’s ability to convince its users of the benefits of the new standalone app. The company will need to demonstrate enough additional value to motivate downloads of the new app.
The transition also suggests that we can expect more significant changes in the AI assistant market in the coming months, with other companies possibly following similar paths to strengthen their competitive positions.
