From Search Engines to GenAI: A Leap in Energy Usage

Published On Mon Sep 16 2024
From Search Engines to GenAI: A Leap in Energy Usage

GenAI uses 30 times more energy than traditional search engine, ET ...

Sasha Luccioni, a prominent researcher, has raised concerns about the substantial energy consumption of generative AI compared to traditional search engines, which has a significant impact on the environment. She is actively working on developing tools to measure the carbon footprint of AI technologies and is advocating for more transparency from tech corporations. Luccioni is calling for improved decision-making processes and governmental regulations to address and minimize these adverse effects on the environment.

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Impact of Generative AI on Energy Consumption

According to researcher Sasha Luccioni, generative artificial intelligence utilizes a staggering 30 times more energy than conventional search engines. Luccioni, who was named one of the 100 most influential figures in the AI field by Time magazine in 2024, is dedicated to increasing awareness about the environmental repercussions of this cutting-edge technology. The Canadian computer scientist of Russian descent has been actively engaged in quantifying the emissions produced by AI programs such as ChatGPT and Midjourney.

Environmental Awareness and Accountability

Luccioni's efforts underscore the urgent need for individuals and organizations to consider the environmental impact of their AI usage. With the escalating energy consumption of generative AI, it is crucial for users to rethink their reliance on this technology. By fostering transparency and accountability within the tech industry, Luccioni believes that we can collectively mitigate the environmental consequences associated with AI advancements.

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Join the Conversation

Stay informed about the latest developments and insights in the realm of AI by following thought leaders like Sasha Luccioni. By actively participating in discussions surrounding the environmental impact of AI technologies, we can pave the way for a more sustainable future.