Exploring the Future: Comprehensive Coverage of the 2024 PASS Keynote by Microsoft

Published On Thu Nov 07 2024
Exploring the Future: Comprehensive Coverage of the 2024 PASS Keynote by Microsoft

PASS Keynote - Day 1 - Microsoft - Simple Talk

Get the latest Opinion, Podcasts, Webinars, and Events, delivered straight to your inbox. In this blog post, we will cover all the news and announcements from the 2024 PASS Data Summit Keynote as live as we can capture. Steve Jones from Redgate welcomes all of us to the 2024 PASS Summit with a lot of excitement in the air.

A quick thank you to the sponsors. Save the Date People! Next year’s PASS Data Summit will be held on November 17-21, 2025, right back here in Seattle, WA!

Keynote Highlights

Shireesh Thota (Corporate Vice President, Azure Databases, Microsoft) takes the stage to lead the conversation for the Keynote. The scholarship program to expand the conference and the concurrent conference on PostgreSQL are exciting opportunities for learning. Shireesh reconfirms a commitment to SQL Server product as an on-premises product and discusses the various features such as Visual Studio App, Modern Installer, In-app Upgrades, Support64 bits, and Copilot.

Power AI apps and develop rich experiences with Azure SQL Database

Bob Ward (Principal Architect, Microsoft) and Anna Hoffman (Principal GPM, Microsoft) engage in a friendly competition during the Keynote, showcasing their skills with SSMS and Copilot capabilities. Erin Stelato (Principal Program Manager, Microsoft) joins the stage to demonstrate advanced features of SSMS and Copilot, impressing the audience with her knowledge and expertise.

Product Demonstrations

Muazma Zahid (Principal PM Manager, Microsoft) and Davide Mauri (Principal Product Manager – Azure SQL DB) demonstrate the integration of AI in building intelligent applications, showcasing a chatbot for Contoso Insurance. The use of Row Level Security and Data Masking ensures secure data access for agents.

Vector search - Azure AI Search | Microsoft Learn

Aditya and Muazma discuss the capabilities of Hyperscale for Azure SQL Database, highlighting its performance and scalability for handling large datasets. Asad emphasizes Azure as the One Data Platform for AI applications, introducing several products becoming Generally Available or in Preview.

Latest Innovations

Mark Brown demonstrates Azure Cosmos DB Vector Search to build a Semantic Cache for LLMs, showcasing performance benefits and cost savings for customers. Claire presents the performance improvements of AI applications on Azure PostgreSQL flexible server, including Azure DiskANN for enhanced search performance.

Connor discusses the advancements in Fabric, focusing on batch mode optimization and improved query performance. The demonstration showcases the faster execution of queries and the scalability of Fabric for handling large volumes of data.

Conclusion

As the Microsoft led Keynote comes to an end, Shireesh shares details on Azure Arc capabilities and customer success stories. The event concludes with essential strategies for IT leaders, showcasing the latest innovations in the Microsoft Data Platform Community.

Power AI apps and develop rich experiences with Azure SQL Database

For more insights and updates, make sure to watch the Redgate webinar live on November 21, 2024, and register to stay informed about the latest industry content. Get selected articles, event information, podcasts, and more delivered straight to your inbox.