Experience Simplify: Google's Latest AI Upgrade for iPhone

Published On Thu May 08 2025
Experience Simplify: Google's Latest AI Upgrade for iPhone

Google's New AI Feature 'Simplify' Now Available for iPhone Users

Google has introduced a new AI-powered feature for iPhone users named Simplify, aimed at simplifying the process of reading and comprehending complex online content. The tool, which is integrated within the Google app, utilizes the company's Gemini AI technology to convert intricate technical language into easily understandable explanations, all without the need to navigate away from the current webpage.

Enhanced User Experience

Early feedback from users indicates that the simplified text provided by Google's Simplify feature is perceived as more beneficial compared to the original complex content. While Google acknowledges that its research findings have certain limitations, the company stresses the importance of continuous vigilance to maintain accuracy.

Text simplification versus text summarization

Development and Functionality

Developed by Google Research, Simplify is designed to offer quick and reliable summaries that retain essential information while ensuring that even individuals without technical expertise can comprehend the material. The feature is structured to encourage iPhone users to remain within the Google ecosystem for decoding intricate subjects, potentially diverting them from utilizing third-party AI services like ChatGPT.

How Simplify Works

To activate Simplify while using the Google app, users can simply highlight a section of text, prompting the appearance of a Simplify icon. Clicking on this icon will generate a simplified and more reader-friendly version of the selected text. Google provides an example to illustrate the tool's functionality:

Original Text: "The economic ramifications of quantitative easing manifest through intricate shifts in bond yields, liquidity injections, and asset price distortions."

Simplified Text: "Quantitative easing affects the economy by lowering interest rates, increasing money supply, and changing the prices of financial assets."

Additional Insights

The rollout of Simplify for iOS devices is occurring in phases, so it may take some time before all users have access to the feature. Google has not yet confirmed whether an Android version of Simplify is in development. This new feature underscores Google's commitment to offering a more user-friendly AI solution for individuals who frequently encounter technical or scientific content online.