Google plans to release new Gemini models on March 12
Google may release new Gemini models on March 12, as suggested by evidence in the code and tooltips indicating "New models available." This aligns with Google's previous pattern of adhering to spotted launch dates, such as the February 5 release of Gemini updates. However, delays have occurred in the past, such as in January, when a planned release was postponed. The March 12 launch could potentially include multiple models based on the "Thinking GA" (General Availability) tags and other recent discoveries.
Potential Models
The two primary candidates for the upcoming release are:
- Gemini Live
Gemini Advanced subscription
Google has been working on advanced features like screen-sharing and real-time video analysis through its Gemini Live tools, which are expected to roll out in March under the Gemini Advanced subscription. Gemini Changelog placeholders got updated with a past date: 03.03.25.
Earlier, new changelog placeholders have also been added with dates 03 and 07 of March. However, these updates are often getting updated with a delay and also often reflect the time when the feature is available to all users.
Competition with AI Platforms
Google's Gemini initiative represents its push to compete with OpenAI's ChatGPT and other AI platforms. The company has focused on multimodal capabilities—integrating text, images, and apps—and improving reasoning processes. However, some users have criticized Gemini for its fragmented experience compared to Google Assistant. By releasing stable versions of Flash Thinking models and introducing personalization, Google aims to address these concerns while expanding Gemini's utility.
Future Developments
If the March 12 release proceeds as anticipated, it could mark a significant step in Google's AI strategy by offering more polished and versatile models to both general users and enterprise customers. However, given past delays, there remains a possibility of postponement.
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New Features in Development
Google appears to be developing a new feature for its Gemini AI model called the Gemini Personalization model, as revealed through an APK teardown of Google AI Studio. Google AI Studio may receive support for two advanced models: Gemini Embedding and Imagen 3. These models have been spotted in the hidden models list.
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