RED Slashes Prices on KOMODO and KOMODO-X Models – Save ...
RED Digital Cinema has just considerably lowered the entry price point for their Super 35 6K global shutter box-style cinema cameras, KOMODO and KOMODO-X. This price reduction also applies to their Starter and Production accessory packs. Pricing now starts as low as $4,995 for the original KOMODO and just $6,995 for the fully-featured KOMODO-X ($3,000 off!). No price reduction is currently planned for RED’s flagship V-RAPTOR lineup.
Impact of Pricing Strategy
RED’s newly announced pricing strategy is already causing a stir across the internet. While existing KOMODO/KOMODO-X owners are turning up their noses at the idea of seeing a rapid depreciation of their investment, this decision opens up the opportunity for many people to enter the RED ecosystem at a fraction of the cost.
This move could be Nikon’s first attempt at attracting a broader audience to the cinema world after the Japanese corporation acquired RED earlier this year while also trying to clear inventory and prepare the shelves for something new. However, it is also likely that RED needs to find a way to fight back against fierce competition from other manufacturers.
Overview of KOMODO and KOMODO-X
Launched in 2020 for $5,995, the original KOMODO was RED’s first attempt at producing a compact, box-style cinema camera featuring a Super 35 global shutter sensor with minimum compromise on image quality. Some of its limitations were overcome last year with the launch of KOMODO-X, which was initially introduced for $9,995. "X" brought several improvements – such as doubled frame rates up to 6K80p, a locking RF mount, an integrated V-mount battery plate, XLR audio, and more – while still offering internal RAW recording in an extremely compact body.
The competition is also advancing, and if global shutter is not among your top priorities, you might find better deals elsewhere. For instance, the Canon EOS C400 offers competitive features at a similar price point.
CEO’s Statement on Pricing
RED’s newly-appointed CEO, Keiji Oishi, mentioned, "RED’s KOMODO lineup has only grown in popularity over the years. Since joining RED, I have heard filmmakers rave about KOMODO’s small form factor and the amazing performance of the global shutter sensor. We’re excited to introduce this new pricing which lowers the hurdle for a new group of filmmakers to take advantage of the exceptional cinema quality and creative possibilities of RED cameras."
He further added, "RED always strives to create an accessible and reliable avenue for artists at any level to get their hands on premier cinema-grade imaging technology. The KOMODO remains one of the most versatile and powerful camera systems that RED has ever developed, and democratizing image capture technology at this level will always remain part of RED’s DNA."
Conclusion
If you’ve been considering a new KOMODO or KOMODO-X, this price reduction may be the push you needed. Take advantage of the reduced prices and updated accessory pack pricing to enhance your filmmaking experience with RED.
For more information, please visit RED’s website here.
