Meta Previews Business Messaging Updates at 'Conversations Business Messaging Conference'
Meta is hosting its third annual Conversations conference in Sao Paulo today, where it’s announced a range of new messaging tools to make it easier for businesses to connect with customers via chat.
As more interactions have shifted to messaging apps in recent years, Meta recognizes the importance of providing businesses with efficient ways to engage with their audience in a more direct and intimate manner.
AI Support for Business on WhatsApp
Maximizing business opportunities on WhatsApp is a key focus for Meta, especially with WhatsApp usage rising in the U.S. Meta is testing a new AI support tool on WhatsApp to help small businesses better respond to customer queries and create ads.
The AI assistant on WhatsApp will streamline customer interaction by providing real-time answers and assisting in ad creation across Facebook and Instagram.
Messaging Ad Optimization
Meta is introducing a feature that allows businesses to upload their subscriber list for targeted messaging on WhatsApp. This AI-driven system enhances ad targeting based on campaign objectives and user data.
Conversions API for Business Messaging
Meta is expanding its Conversions API to support messaging events on Messenger, Instagram, and WhatsApp. This update enables brands to monitor performance trends from ads that lead to messaging interactions, enhancing purchase optimization for advertisers.
According to Meta, "Conversions API previously supported web, app, and offline events, and it is now expanding to support messaging events across Messenger, Instagram, and WhatsApp."
Expanding Meta Verified
Meta is extending its Meta Verified subscription offering to businesses using WhatsApp in Brazil, India, Indonesia, and Colombia. Verified businesses gain access to premium features and enhanced account support to provide better customer service.
Custom Promotional Messages
Meta is rolling out personalized marketing messages for WhatsApp Business app users in select markets. This paid feature allows businesses to send customized messages with personalized elements based on customer data.
Updated Message Templates for Businesses
WhatsApp Business is introducing a new message template library to simplify payment notifications and delivery reminders for businesses using the platform.
Business Calling in WhatsApp Business
Meta is testing a feature that enables customers to call businesses directly through the WhatsApp Business Platform. This function aims to facilitate seamless communication for complex queries or inquiries that require immediate assistance.
While younger audiences prefer messaging over phone calls, direct communication remains essential in certain scenarios, and this feature enhances that connection.
These updates from Meta showcase their commitment to enhancing business messaging capabilities and providing innovative tools for brands to engage with their audience effectively.
For more information on Meta's latest messaging updates, you can visit here.
