Badejo-Okusanya advises scholars on AI opportunities
The lead partner of CMC connect (Perception Managers), Yomi Badejo-Okusanya, has urged student journalists and public relations professionals to utilize artificial intelligence (AI) tools in crafting compelling stories while speaking at the monthly professional forum organized by the Nigerian Institute of Journalism (NIJ) in Ogba, Lagos. Badejo-Okusanya emphasized the importance of incorporating AI as an enhancement tool rather than a replacement for human creativity.
Discussing the theme 'PR in the age of technology and AI', Badejo-Okusanya highlighted the significance of generating captivating content and the essential skills required in the industry. Despite the advancements in generative AI tools like Chatgpt and Meta AI, he cautioned against the misconception of achieving exceptional results through 'garbage in, garbage out' practices, stressing the value of proficient writing and storytelling abilities.
Challenges and Opportunities
While acknowledging the benefits of AI in public relations, Badejo-Okusanya outlined challenges such as maintaining authenticity, ethical considerations, and data security. He also predicted a shift towards influencer engagement and emphasized the transformative impact of AI tools in targeting specific audiences through various social media platforms.
NIJ Provost, Gbenga Adefaye, echoed the sentiment by emphasizing the necessity for aspiring media professionals to develop strong writing skills and technological literacy to thrive in the evolving industry landscape.
Practical Session and Recognition
The lecture encompassed a practical session where students were guided on prompt generation, fact-checking, source citation, and ethical utilization of generative AI tools. Adefaye recognized Badejo-Okusanya's contributions to public relations practice by presenting him with an award of recognition, highlighting the significance of bridging the gap between theoretical knowledge and practical skills for student journalists and communicators.
The NIJ monthly professional forum serves as a platform for students to interact with industry experts, preparing them for successful careers in journalism and communication.
View all posts
