Snap Inc. Partners with Google Cloud to Power Multi-Modal Experiences in My AI
Google Cloud today announced an expanded strategic partnership with Snap Inc. to enhance generative AI experiences within My AI, Snapchat’s AI-powered chatbot. Snapchat will utilize the multimodal capabilities of Gemini on Vertex AI to provide more engaging features for its community through My AI. This technology allows Snapchatters to interact using various types of information such as text, audio, image, video, and code.
First introduced on Google Cloud in 2011, Snapchat has grown to reach over 850 million monthly active users by offering a unique way to communicate visually. By deploying Gemini on Vertex AI to support My AI, Snapchat saw a significant increase in engagement within the United States.
The Impact of the Partnership
As an innovator in the technology space, Snap is exploring the potential of generative AI to help users express themselves, learn, and connect with others. The partnership with Google Cloud has enabled Snapchatters to explore the world, translate languages, and discover new experiences through My AI.
According to Evan Spiegel, CEO of Snap, "This partnership with Google Cloud reinforces our commitment to empowering our community. Snap is dedicated to enabling people to express themselves, live in the moment, and have fun together. With Gemini in My AI, Snapchatters can learn more about the world, share experiences easily, and connect with friends."
Evolution of the Partnership
The collaboration between Snap and Google Cloud has evolved over the past decade, with Snap leveraging Google Cloud’s data, analytics, and AI/ML technologies to drive growth and enhance customer experiences. The multimodal capabilities powered by Google Cloud’s generative AI technology are now available to all U.S. Snapchatters using My AI.
As the partnership continues to flourish, both companies are committed to leveraging technology to innovate and deliver meaningful experiences to users.
