Apple isn't discounting using Google Gemini just yet, and that's a ...
Towards the end of Apple’s WWDC 2024 keynote, the company unveiled their partnership with OpenAI. This partnership would leverage OpenAI’s ChatGPT AI to help power some of the new Apple Intelligence features that would be making their way onto iOS, macOS, and iPadOS.
Apple's Consideration of Google Gemini
Amidst this unveiling, Apple isn't closed to the idea of using Google Gemini as well. In a follow-up interview moderated by iJustine, Apple executive Craig Federighi revealed that Apple is hoping to eventually allow users to choose different AI models according to their needs. While OpenAI is the current option available to users, Apple seems open to the possibility of incorporating other AI models in the future, such as Google Gemini. Federighi mentioned Google Gemini in particular, but cautioned against premature excitement. He emphasized that Apple has nothing to announce at present, but it's a direction they're considering taking.
Apple's Past Approach to Third-Party Services
Apple's willingness to entertain the idea of collaborating with Google Gemini is a notable shift in attitude. Historically, Apple has been known for its independence and preference for using its own apps and services whenever possible. This approach is exemplified by the company's walled garden strategy, which prioritizes control and integration.
Apple's Evolving Perspective on AI
Partnering with OpenAI and expressing openness to collaboration with other companies indicates Apple's acknowledgment of the need for continuous improvement. By recognizing areas where their current offerings may fall short, Apple is demonstrating a commitment to enhancing the user experience through strategic partnerships.
While it remains to be seen how Apple's AI capabilities will evolve in the future, the company's willingness to explore different avenues for innovation is a positive sign for users.
